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Overview
I love problems. I love learning about them, thinking about them, generating hypotheses on how to solve them, and running experiments to test those hypotheses. I love learning how people interact with the solutions to these problems and seeing how they're helped by them.
I'm an outcome-driven product leader who helps early-stage startups get to product-market fit and grow their businesses through strong strategic thinking, design, and consumer science skills.
Skills
Product Strategy, Product Growth, Product Design, User Experience, Behavioural Analytics, Product Marketing
Experience
Growth Lead | Brightside
Apr 2019 - Present
Understanding how Brightside grows, designed and developed a growth strategy to achieve business goals on a path toward product-market fit. Implemented the tools and practices that will enable Brightside to measure their progress towards p/m fit and to optimize the product when it's time to grow.
Sr. Product Manager | Brightside
Feb 2018 - Apr 2019
Product design and management in the early, problem-solution fit stage of Brightside. Focus was prototype design and creation of early concepts generated from customer development interviews, as well as the design and product management of initial payments and card products.
Sr. Product Manager, Payments | ATB Financial
Jun 2017 - Feb 2018
Product management of international payments products - wire transfers, ACH and correspondent banking.
Founder | Craves
Apr 2014 - May 2017
Craves was an iOS app in the image recognition and fashion space created to help people find, and buy the clothes they love. Featured on the Apple App Store, TechCrunch (1, 2), The Today Show, Snapchat App of the Day, and more.
Strategy, Product & Design, Marketing and Development.
Product Designer & Manager | Wave - Mobile
Jul 2012 - Oct 2013
Leading the design, ux and implementation of all mobile apps at Wave.
After establishing the mobile team at Wave, I've acted as the Product Manager of all mobile products. I'm responsible for the requirements gathering (market & user research), wireframing, prototyping, visual design, dev management, usability testing and product marketing for all of our mobile apps (iOS and Android).
I've designed and shipped Payroll by Wave (5 star rating), Receipts by Wave (4.5 star rating with multiple features in the Apple App Store), and Payments by Wave (in beta).
For a more detailed look into some of these apps, please check out my portfolio.
UI Designer & Front-End Developer | Wave - Payroll
Feb 2012 - Jul 2012
Led product and ux design, as well as the front-end implementation for the Payroll by Wave web app.
- Requirents gathering (business & user)
- Wireframing, protyping and visual design
- Front-end implementation (HTML5, CSS, JS)
UX & Product Designer | Awareness
Jul 2008 - Jan 2012
Acted as the lead product designer and front-end developer for all Awareness products, including the Conversation Dashboard, Social Insights Hub, and the Awareness Campaign Manager.
- Requirents gathering (business & user)
- Wireframing, protyping and visual design
- Front-end implementation (HTML5, CSS, JS)
Education
Seneca College, Computer programming
September 2005 - July 2007
University of Waterloo, B.Sc. (Biology)
September 1998 - December 2002